Okay, seriously, what is it with people willingly shoving their faces into bowls of ice water in some misguided attempt to ‘shock’ their makeup into place? I swear, TikTok has people doing the most absurd things in the name of beauty. Do these people not like warmth? Are they just trying to freeze their brain cells for fun? It’s like they thought, “Hey, let’s create a new trend by combining cryotherapy and makeup application because apparently, these products aren’t already effective enough without being dunked in cold water.” Pure genius, right?
Let me tell you something—makeup doesn’t need to be shocked. It’s not your teenage kid you caught sneaking out at midnight. It’s meant to sit happily on your face, cooperatively and without violence. Imagine telling your ancestors, who worked countless hours to perfect the art of facial paints and powders, that you’re plunging your head into arctic conditions because some random person on the internet said so. I’m sure they’d find it entirely reasonable. Not. Why not just stick your head in the freezer while you’re at it? The cold air might also ‘seal’ your look! Probably not.
And the best part? They’re saying it gives a skin-like finish without powder. Well, newsflash: a lot of foundation can look like actual skin if you know how to apply it without making a carnival out of it. You don’t need to do the polar plunge every morning. Just because something is trending doesn’t mean it’s useful or sane. By the way, if you’re interested in more outlandish beauty antics, you can check out this specific text. Whatever.