Seriously, who thought hemp blends in denim were revolutionary? You think you’re saving the planet because your jeans now whisper about water savings and smugly exhale antimicrobial qualities? Give me a break. Oh, wow, look at me and my morally superior trousers that scream eco-friendly every time I take a step. What a joke.
But sure, go on and tell me how this is the future of fashion, like I haven’t heard enough about how the planet is melting and we should all be wearing climate-change-proof pants. I am supposed to forgo my comfy cotton jeans that threaten global water supplies because suddenly hemp is the hero we didn’t know we needed? Please. Spare me. Do you really think your clothes preaching about sustainability without saying a word justify the sky-high prices brands are charging? It’s all just marketing fluff designed to make you feel better while you throw away more money.
And don’t even get me started on the ‘trend’ hype. They put ‘sustainable’ on anything now as a magic word to bring cash. Like I’m going to jump at the chance to read more about these miracles of modern fabric engineering. Whatever.