what is this ice water madness?

by Author

So, dunking your face in ice water now counts as a makeup hack? Sure, let’s just plunge our heads into freezing water like some bizarre beauty baptism because TikTok said so. Honestly, have we collectively lost our minds? I get that cold water shrinks pores or whatever, but can’t we do this less dramatically? You know, like using a normal toner or even a simple splash of cold water. But no, apparantly we dive into icy bowls like penguins.

makeup-hacks photo 1

And it’s not even about the actual effectiveness, it’s the length people are willing to go to chase this illusion that the ice slap will fix all our makeup issues. Let’s be real, if I wanted my makeup to be shocked into setting, I’d just walk outside in January without a jacket. Who comes up with these things? I guess looking beautifully frozen is the new standard we’re all striving for. Sure.

makeup-hacks photo 2

But hey, at least it’s not expensive. Just inconvenient and kind of ridiculous. You can dunk your face or you can just check out something like this blog for sane alternatives. I’m done.

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