Have you seen the prices for this new “sustainable denim”? Call me whatever you want, but paying a gazillion bucks for something that claims to save water while still demanding your firstborn is absolutely ridiculous. Hemp blend jeans. Sure, they’re probably softer and make you feel like a tree-loving hero or something, but shouldn’t the eco-friendly option also be wallet-friendly? Nah, here’s a thought—how about just not buying new jeans at all? I’m sure your last pair hasn’t disintegrated.
Oh, and don’t even get me started on these brands shoving ‘antimicrobial’ features down your throat like suddenly we live in a world entirely run by bacteria unless this miracle fabric intervenes. More like anti-your-bank-account. And they slap a stylish “water-saving” label on it, hoping that people will just open their wallets and thank them for the privilege.
The truth is, all this is just another gimmick to make you feel good about consuming stuff. And I’ll let you in on a little secret: it doesn’t matter how smug your jeans make you feel, you’re still stuck wearing pants like everyone else. If you’re interested in “dual-value propositions” and all that hype, check out this. Whatever.