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Planning a trip to Europe and wondering what to wear? While European fashion varies from country to country, there are some common fashion mistakes that American tourists often make. To help you blend in with the locals and look your best, here are 10 fashion faux pas to avoid when traveling in Europe.
Ankle Boots with Jeans
Why Europeans avoid this look:
European women often prefer to wear ankle boots with dresses or skirts rather than jeans. Pairing jeans with ankle boots can look sloppy and is considered a fashion faux pas in many European countries.
Stylish alternatives:
Instead of pairing ankle boots with jeans, try wearing them with a dress or skirt. If you prefer to wear jeans, opt for a sleek pair of leather boots or loafers.
Athletic Wear for Sightseeing

Why dressing too casually is a fashion faux pas in Europe:
While athletic wear is becoming more popular in Europe, it is still considered too casual for sightseeing. Europeans tend to dress up more when exploring their cities and prefer to wear comfortable yet stylish clothing.
Comfortable and stylish alternatives:
Instead of wearing athletic wear, opt for comfortable yet stylish clothing such as linen pants, sundresses, or breathable tops. Choose fabrics that are breathable and comfortable for walking and exploring.
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Oversized or Unstructured Clothing
Why Europeans prefer a more tailored look:
European fashion tends to favor more tailored and structured clothing. Oversized or unstructured clothing can look sloppy and is often associated with a more casual, American style.
How to choose clothing that flatters your body type:
When shopping for clothing to wear in Europe, look for pieces that are tailored and structured. Choose clothing that fits well and flatters your body type. Avoid oversized or baggy clothing that can look sloppy.
Loud or Clashing Patterns
Why subtle patterns are more popular in Europe:
While bold patterns are popular in some European countries, subtle patterns are generally more popular. Loud or clashing patterns can be considered tacky and are often associated with tourists.
How to mix and match patterns for a cohesive look:
When choosing patterns, opt for subtle patterns that complement each other. Avoid clashing patterns or loud prints that can look tacky. Stick to a neutral color palette and choose patterns that are understated and sophisticated.
Excessive or Flashy Accessories
Why less is more when it comes to accessorizing in Europe:
While accessories can add personality to an outfit, excessive or flashy accessories can look tacky and are often associated with tourists. Europeans tend to prefer a more minimalist approach to accessorizing.
How to choose accessories that enhance your outfit:
When choosing accessories, opt for pieces that complement your outfit rather than overpower it. Choose accessories that are understated and sophisticated, such as delicate jewelry or a simple scarf. Avoid excessive or flashy accessories that can look tacky.
Wearing Too Much Black
Why Europeans embrace color in their wardrobes:
While black is a popular color in Europe, it is often worn in combination with other colors. Wearing too much black can look harsh and is often associated with a more somber or serious attitude.
How to incorporate color into your travel outfits:
When packing for your trip, choose a variety of colors that complement each other. Opt for colors that are flattering and versatile, such as neutrals and pastels. Avoid wearing too much black, and instead incorporate color into your outfits through accessories or accent pieces.
Overly Casual or Athletic Shoes
Why Europeans prefer more polished footwear options:
While athletic shoes are popular in Europe, they are often reserved for specific activities such as running or hiking. For sightseeing and exploring cities, Europeans tend to prefer more polished footwear options such as leather boots or loafers.
How to choose comfortable and stylish shoes for walking and exploring:
When choosing shoes for your trip, opt for comfortable and stylish options that are appropriate for walking and exploring. Choose shoes with good arch support and cushioning, and avoid overly casual or athletic shoes that can look sloppy.
Oversized or Unstructured Bags
Why Europeans prefer structured and streamlined bags:
While oversized or unstructured bags can be practical for travel, they can also look sloppy and are often associated with tourists. Europeans tend to prefer structured and streamlined bags that are both functional and fashionable.
How to choose a bag that complements your outfit and lifestyle:
When choosing a bag for your trip, opt for a structured and streamlined option that complements your outfit and lifestyle. Choose a bag that is functional and practical, but also fashionable and sophisticated. Avoid oversized or unstructured bags that can look sloppy.
Inappropriate or Unflattering Swimwear
Why Europeans are more discerning when it comes to beach attire:
While Americans often prioritize comfort and practicality when it comes to swimwear, Europeans tend to be more discerning and fashionable. Inappropriate or unflattering swimwear can be considered a fashion faux pas in many European countries.
How to choose swimwear that flatters your body type and complements your skin tone:
When choosing swimwear for your trip, opt for pieces that flatter your body type and complement your skin tone. Choose swimwear that is appropriate for the beach or pool setting, and avoid overly revealing or unflattering options.
Frequently Asked Questions (FAQ)
What are some common fashion mistakes made by American tourists in Europe?
Some common fashion mistakes made by American tourists in Europe include wearing overly casual or athletic clothing, pairing ankle boots with jeans, wearing loud or clashing patterns, overaccessorizing with flashy jewelry or accessories, and wearing too much black or overly casual shoes.
How can I ensure my travel wardrobe is appropriate for European fashion standards?
To ensure your travel wardrobe is appropriate for European fashion standards, choose clothing that is well-fitted and tailored, opt for subtle patterns and colors that complement each other, invest in quality accessories and footwear that enhance your outfits, and avoid overly casual or athletic wear, and opt for more polished and put-together looks.
What are some key differences between European and American fashion?
Some key differences between European and American fashion include a preference for more tailored and structured clothing, a preference for subtle patterns and colors over loud or clashing prints, a focus on quality and durability over trendiness, and a more discerning approach to beach attire and swimwear choices.
By avoiding these common fashion mistakes and embracing a more European approach to fashion, you can look stylish and sophisticated on your next trip to Europe. With a little planning and preparation, you can create a travel wardrobe that is both comfortable and fashionable, and that allows you to blend in with the locals and enjoy all that Europe has to offer.
Explore more europe fashion guides on our site.
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